Masamoto

Project Goal

Masamoto is a gourmet sushi and Asian grill located in my home town, Glen Mills, PA. They pride themselves on their hand-selected, fresh fish and friendly, family-oriented environment. To uphold this image of a gourmet and family-friendly restaurant, I changed the voice of the brand to be sleek and clean, as well as approachable from a family standpoint.

Project Solution

Use the meaning behind “Masamoto,” a high quality Japanese knife, and the reputation of their fresh ingredients to rebrand their existing restaurant and website.