Tommy Hilfiger

Project Goal

Tommy Hilfiger is an American premium clothing company known for manufacturing apparel, footwear, and accessories. Competing with other high-end premium clothing brands, Tommy Hilfiger is looking to stand out with their next clothing line concept tributing Hilfiger and his beginning as a retail store owner in the early 1970’s.

Project Solution

Tommy Hilfiger’s first retail chain, People’s Place, inspired these designs for the product packaging to be given to consumers. Through combining the early 1970’s patterns and textures, Hilfiger’s past is brought back to life.

Deliverables

• Shopping bag

• Tissue paper

• Gift card

• Gift box