Siegfried

The Siegfried Group LLC., a talent delivery and leadership advisory firm, hired me as the Graphic Design Intern from May 2019 to October 2020. Throughout my time at The Siegfried Group, I was the lead designer on a variety of projects, ranging from collaborations with other teams, social media experiments, and working with other clients. Some examples and documentation of projects that have been completed and I am currently working on can be seen below.

recruiting collateral rebrand

Project Goal

Siegfried needed a complete rebrand of their recruiting and marketing collateral. As lead designer on this project I decided on a concept and style guide for future collateral pieces. They asked for a sleek, fun, yet professional look, while still keeping the Siegfried logo and color green.

Project Solution

Exponential growth is an extremely important part of the Seigfried culture, and it also can be found in the higher purpose statement. I decided to take this exponential line and use it on the cover of the folder to show to steady movement, only progressing upward. The gradient blue to green also incorporates this movement as well as the original Siegfried green, but allowing these new blue colors to come into play.

Deliverables

Branding
Recruiting Folder
Internal and External facing one pagers

Siegfried Recruiting Folder

Siegfried Recruiting Assets

EMployee Engagment

Instagram Posts

'Why Siegfried?' Campaign

Happy Holidays Post

National Coffee Day Post

instagram stories

This or That?

'This or That?' Question

Connected to the World Trivia

Connected to the World Trivia Question

Other Projects

Siegfried DX6 Book

Siegfried DX6 Book Cover

Siegfried DX6 Book Pages

Siegfried DX6 Book Writable Pages

Siegfried Youth Leadership Program Assets

SYLP Branding

SYLP Folder

SYLP Inside Folder Pockets

SYLP Standing Welcome Banner

SYLP Paper Assets

New hire booklet

Mastery Summit Rebrand

Project Goal

Mastery Summit is an event held every year for 3+ year Siegfried veterans who are ready for the next challenge. I was assigned to rebrand the event, and establish what tone Mastery Summit should have.

Project Solution

To reach the summit of a mountain is to reach the top, or highest point on the mountain. This means a journey had to take place, whether that be professionally or personally throughout their time at Siegfried, I wanted to create an adventurous yet sophisticated tone for this event.